SCALING UP COACHING & BUSINESS VALUE BUILDING IN WESTERN CANADA

Build a business that runs on purpose, not pressure

Streamline operations, grow value, and free up your time with Scaling Up coaching.

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Grow your business with Scaling Up Certified Coach and Value Builder Advisor, Merin Coutts, MC2 Coaching in Western Canada.

You have built something meaningful. Now choose your next chapter

  • Scale with confidence
    Expand without chaos by installing clear priorities, roles, and KPIs.

  • Prepare for succession
    Develop leaders, clarify accountabilities, and reduce owner dependency.

  • Position for sale
    Strengthen the value drivers buyers pay for and improve cash conversion.

Want to chat about where you and your business are at?

See if business growth coaching is right for you.

Book a Virtual Coffee Chat

Scaling Up

Master the Four Decisions

critical to growth and eliminate the barriers holding your business back:

  • People

  • Strategy

  • Execution

  • Cash

Scale with purpose. Build value with intention.

Logo for Scaling Up Certified Coach featuring bold black text, a stylized swoosh, and a black and white color scheme.
A four-quadrant infographic with headings Strategy, Execution, People, and Cash, each with tips and quotes on business management.
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What you can expect when working with Merin and MC2:

  1. Go from chaos to clarity
    Build a simple plan, clear targets, and a meeting rhythm that sticks.

  2. Structure for scale
    Get the right people, in the right seats, with documented responsibilities, and visible KPIs.

  3. Communication that drives action
    Implement a proven cadence of meetings, huddles and scorecards that keep people aligned and accountable.

  4. Rigour and results
    Make data-informed decisions by tracking the right metrics that drive predictable performance.

  5. Solve issues for good
    Attack root causes so energy moves back to growth and you regain your time.

What a Coaching Engagement Looks Like:

  • Step 1: Complete a Business Health Assessment
    This is a structured diagnostic that evaluates how well your company is positioned for growth. It looks under the hood of your business — across people, strategy, execution, cash, systems, and leadership — to identify strengths, bottlenecks, and hidden opportunities.

    It’s a blend of data, leadership insight, and pattern recognition drawn from proven growth frameworks including Scaling Up, Value Builder, and EOS.

    Rather than a generic survey, it’s a calibration tool: it aligns the founder, leadership team, and coach on the real state of the business so you’re not solving symptoms — you’re solving the right problems in the right order.

  • Step 2: Turn Insights into a 12-Month Growth Roadmap
    Translate the insights from the business health assessment into a practical, actionable plan.

    We develop a 12-month Growth Roadmap that breaks your priorities into focused quarterly deliverables. This plan becomes the operating system for your coaching engagement — ensuring you’re not just reacting to problems as they appear, but proactively building the systems, structure, and habits that will accelerate your growth.

  • Step 3: Coaching Kickoff - Aligning the Big Picture
    We begin the coaching engagement by bringing the leadership team together for focused Planning Day(s). This is where we align the long-term direction of the company and establish the foundation for disciplined growth.

    During this session, we clarify the big picture — who you are, where you’re going, and how you’ll get there. Together, we define or refine your core values, articulate your purpose, and identify the key people and capabilities required to move the business forward. We then set the framework for your Vision and BHAG, shape a compelling 3-Year Picture, and establish clear 1-Year goals and actions that support your strategic priorities.

    These Planning Day(s) ensure the entire team is aligned, energized, and united around a shared vision. Create the strategic “north star” that anchors all future decision-making and provides the focus, rhythm, and morale needed for the next stage of your growth journey.

  • Step 4: Quarterly Workshop Rhythm - Driving Focus & Momentum
    Every 90 days, we come together for a structured Quarterly Workshop designed to review progress, reset priorities, and strengthen execution.

    During each session, we look back at the previous quarter — celebrating wins, resolving stuck points, and assessing what worked and what didn’t. With full clarity on the current state, we then identify the most important priorities for the next 90 days, ensuring the leadership team is focused on the few actions that will have the greatest impact.

    These workshops also include deeper dives into your biggest constraint or strategic challenge. Using Scaling Up tools and frameworks, we break down complex issues and provide practical guidance that helps the team make better decisions, build stronger systems, and move forward with confidence.

    This consistent rhythm brings discipline, alignment, and momentum to the organization — ensuring the work compounds quarter after quarter and your long-term strategy translates into meaningful, measurable progress.

  • Step 5: Monthly Leadership Coaching - Driving Accountability
    These sessions create a regular strategic feedback loop — a place to integrate market shifts, competitive intel, customer insights, and operational learnings so your leadership team is always making informed, timely decisions.

    Each meeting breaks your 90-day priorities into smaller, achievable milestones to ensure steady progress. We address roadblocks early, refine direction when needed, and reinforce accountability so leaders stay aligned with what they committed to. This is where momentum is protected — where strategy becomes action, and action becomes measurable results.

    Monthly coaching provides clarity, consistency, and a trusted space for leaders to think strategically, adjust with purpose, stay disciplined, and remain focused on the work that truly matters for growth.

Merin Coutts Scaling Up Certified Coach

Key Takeaways with the MC2 Coaching Framework:

Accountability is KEY

We keep steps small, visible, and consistent so you see traction in the first 90 days.

We turn complexity into clarity

Giving you a focused plan your team can actually execute. You’ll know what matters most, where to direct your energy, and how to measure real progress.

This process pinpoints what’s holding you back, prioritizes the highest-impact moves, and builds the systems and habits that drive sustainable growth. Each quarter resets focus; each month reinforces momentum.

Clear structured path to grow with intention

Build a business that runs with alignment, confidence, and results.

Book a FREE Discovery Call Today

30 minute. No pressure.

See if the MC2 framework is right for you.

Wouldn’t it feel great to…

PERSONALLY

  • Know with confidence you are investing your time in the right places

  • Sleep at night

  • Take a family holiday...knowing you will come back recharged

  • Stop feeling guilty when you aren't at the office

BUSINESS-WISE

  • Increase REVENUES with better profit MARGINS

  • See productivity gains & tangible efficiencies that reclaim your time

  • Experience better governance & improved accountability

  • Grow the value of your Business

Tips: Building a Sellable Business

  1. Craft a solid foundation

  2. Build a strong management team

  3. Create scaleable marketing & customer acquisition

  4. Ensure financial health & clean books

  5. Secure intellectual property & assets

  6. Identify & mitigate risks

Whether you plan to sell, transition, or retain long term, today’s actions shape tomorrow’s value.